TRANSFORM.
CONNECT.
COLLABORATE.
Art for Today is a dynamic approach to art, bringing Melbourne’s contemporary artworks into the hands of collectors, curators, and institutions who value cultural depth and lasting beauty. Founded by artist Gemma Donnellan, we offer access, expertise, and a vision for art that inspires, endures, and connects.
Founded by artist and cultural connector Gemma Donnellan, we work where creativity meets expertise, ensuring exceptional artworks find their true homes while supporting artists to thrive.
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Our work spans curated exhibitions, private viewings, bespoke collection development, and corporate art programs, always guided by deep listening, intuitive understanding, and an insider's knowledge of Melbourne's art scene.
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Whether you are beginning a collection or expanding an established one, we open doors to works of exceptional quality, cultural relevance, and lasting value. We believe original art transforms more than spaces, it sparks conversations, taps into your own creative energy and ultimately brings joy.
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At Art for Today, each placement is personal. Each connection is genuine. And every artwork carries it's own story.
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Our Services:
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Contemporary Art Advisory
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Representation of 25+ leading Melbourne artists
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Private Collection Development & Acquisition Support
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Exhibition Curation
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Reciprocity – Women's cultural connection events
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Meet the Talent – Industry introductions and collaborations
WELCOME TO
ART FOR TODAY
Gemma Donnellan's journey spans 25+ years at the intersection of contemporary art and cultural connection. As both practicing artist and curator, she understands what collectors seek: artworks that resonate deeply, spark conversation.
Founded on the belief that exceptional art transforms environments and enriches lives, Art for Today represents the evolution of contemporary collecting — where personal passion meets cultural significance.
Commissions, Sales, Leasing
If you are searching for artworks for your home or office space, ‘Art for Today’ can select the perfect and most appropriate artworks to suit your vibe, colour scheme and architectural style.
Exhibitions by Art For Today
Our Exhibition showcases Melbourne's finest artists.
Eclectic exhibitions of high-standard artworks with a diverse range of subject matters, from contemporary landscapes, absurdist, still life, abstract, power pop and modernist_brutalist.
Serious yet unpretentious artworks you can take home and put straight on your walls.
Direct from the artist's studios.
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Womens Connection Events
Reciprocity is more than a concept - it's a movement calling open-minded women to create lives filled with gratitude, love, joy and creativity. Through three annual gatherings featuring inspiring speakers, art, music and nourishing food, we connect in meaningful conversations that nurture feminine wisdom and higher evolution.
This is where women support each other to grow and thrive - free from judgement, fear or keeping score - embracing dynamic discussions, new ways of thinking, collaboration and synthesis. Let our woo shine as we spend our energy and gifts on what truly matters - this is our movement and our time.
Art for Today presents 'Meet the Talent', an exclusive annual event where interior designers, architects, collectors and curators step into the artists' creative realm. This distinguished gathering combines curated exhibition, intimate studio tours, and industry networking, offering direct access to the talent at the heart of Art for Today.
Join us for champagne and refined dining as we celebrate the profound synergy between contemporary art and sophisticated design - where artistic vision meets curatorial excellence.